Extensive research in marketing and psycholinguistics (or the psychology of language) has shown us that the words we choose can dramatically influence how people pay attention, what they think, and the decisions they make.
Imagine being able to captivate an audience so intensely that they’re willing to spend hundreds, if not thousands, of dollars just to be a part of your world, even in an economic crisis. This isn’t just a fantasy; it’s the reality of Taylor Swift’s marketing genius. Love her or hate her, her transformation from a country music starlet to the pop culture icon is not only remarkable, but a fascinating masterclass into understanding and influencing consumer behaviour.
In 2019, Stanley hit $73 million dollars in sales. Which in the scheme of things, is huge. But in 2023, they made over $750 million dollars in sales. What changed in those 4 years?
By integrating neuromarketing strategies into your marketing efforts, you’re not just aiming to influence decision-making on a superficial level. Instead, you’re seeking to resonate with your audience on an emotional and psychological level, creating experiences that are not only memorable but also deeply satisfying.
In 2024, we’re going to be witnessing shifts that aren’t just nudging the needle; they’re moving mountains. The rise of personalised experiences, heightened privacy concerns, and the intricate understanding of consumer decisions – these aren’t just trends; they’re the new rulebook for staying ahead in the game and making sure you’re marketing is generating real results.
Refining and optimising your brand now is a crucial step towards ensuring your marketing efforts contribute significantly to your business’s growth and success in 2024. By taking the time to align your brand with your core values, aspirations and target market, you lay a solid foundation for all future marketing strategies and ensures that every brand touchpoint resonates deeply with your evolving audience.
There’s a certain magic that comes with 40. It’s said to be the age of clarity, where the rich array of experiences we’ve accumulated comes into a sharper, more vivid focus. In business, and particularly in marketing, we strive for that clarity with every campaign we craft and every message we send.
When we encounter a question, it often creates a “gap” in our knowledge, or highlights one. Our brain instinctively wants to close that gap. This is sometimes referred to as the “Information Gap Theory,” a concept widely discussed by George Loewenstein, a cognitive psychologist.
Neuromarketing is like a secret tool businesses use to figure out why you choose certain things. Imagine your brain is a computer that decides what you like and don’t like. Neuromarketing uses cool gadgets to see inside your brain when you look at ads or products.
Using loss aversion in your marketing doesn’t mean you manipulate your clients into making bad decisions for the thrill of it. The tightrope walk here is to use the principle of loss aversion ethically.
Understanding that people first make decisions based on emotions—and then justify those decisions with logic—can be a game-changer for your marketing strategies. This insight allows you to craft campaigns and messages that engage both sides of the brain, resulting in a brand that doesn’t just provide a service but creates an emotional experience, becoming an indelible part of your client’s lives and securing long-term loyalty.
Why do people buy? When it comes to consumer behaviour, it’s not just about what people are buying, but also why and how they decide to make a purchase. Understanding consumer buying behaviour is not just about capturing market share, but also about building meaningful, long-term relationships with your clients.
Be the first in the know when new marketing resources and tips and tricks drop. We promise to not bombard you with emails or share your details, no matter how much wine and chocolate we are offered. Pinky swear!
Acknowledgement
We acknowledge the Traditional Owners of the land on which we work, the Turrbal people of the Yuggera land and pay our respects to their Elders past and present.
19 PEDDER sTREET, ALBION qld 4010
COPYRIGHT © 2024 FLETCH & CO. ALL RIGHTS RESERVED.
