Fletch & Co.

Author: FletchandCo

Why People Buy

Imagine a world where potential clients that interact with your brand choose your services without hesitation. It’s not a far-fetched dream – it’s a reality that can be achieved by understanding human behaviour and the psychology behind buying decisions… aka why people buy.

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Power of Language - Choose your Words wooden scrabble pieces

What To Say to Get Your Way

Extensive research in marketing and psycholinguistics (or the psychology of language) has shown us that the words we choose can dramatically influence how people pay attention, what they think, and the decisions they make.

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Taylor Swift standing on stage in a blue sequence dress singing into a microphone

How to use the “Taylor Swift Effect” in Marketing

Imagine being able to captivate an audience so intensely that they’re willing to spend hundreds, if not thousands, of dollars just to be a part of your world, even in an economic crisis. This isn’t just a fantasy; it’s the reality of Taylor Swift’s marketing genius. Love her or hate her, her transformation from a country music starlet to the pop culture icon is not only remarkable, but a fascinating masterclass into understanding and influencing consumer behaviour.

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How to Use Neuromarketing in Business with Eye Tracking - Fletch and Co

How to Use Neuromarketing in your Business

By integrating neuromarketing strategies into your marketing efforts, you’re not just aiming to influence decision-making on a superficial level. Instead, you’re seeking to resonate with your audience on an emotional and psychological level, creating experiences that are not only memorable but also deeply satisfying.

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Consumer Behaviour and Marketing Trends in 2024

In 2024, we’re going to be witnessing shifts that aren’t just nudging the needle; they’re moving mountains. The rise of personalised experiences, heightened privacy concerns, and the intricate understanding of consumer decisions – these aren’t just trends; they’re the new rulebook for staying ahead in the game and making sure you’re marketing is generating real results.

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How to Position Your Brand in 2024 blog by Fletch and Co.'s Jodi Duncan

How to Position Your Brand in 2024

Refining and optimising your brand now is a crucial step towards ensuring your marketing efforts contribute significantly to your business’s growth and success in 2024. By taking the time to align your brand with your core values, aspirations and target market, you lay a solid foundation for all future marketing strategies and ensures that every brand touchpoint resonates deeply with your evolving audience.

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Jodi Duncan from Fletch and Co on turning 40

Last week I turned 40…

There’s a certain magic that comes with 40. It’s said to be the age of clarity, where the rich array of experiences we’ve accumulated comes into a sharper, more vivid focus. In business, and particularly in marketing, we strive for that clarity with every campaign we craft and every message we send.

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Information Gap Theory and marketing

Does your marketing ask questions?

When we encounter a question, it often creates a “gap” in our knowledge, or highlights one. Our brain instinctively wants to close that gap. This is sometimes referred to as the “Information Gap Theory,” a concept widely discussed by George Loewenstein, a cognitive psychologist.

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What is Neuromarketing by Jodi Duncan at Fletch & Co.

What is Neuromarketing?

Neuromarketing is like a secret tool businesses use to figure out why you choose certain things. Imagine your brain is a computer that decides what you like and don’t like. Neuromarketing uses cool gadgets to see inside your brain when you look at ads or products.

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Brand Loyalty and Emotional Marketing with Fletch and Co

Building Brand Loyalty with Emotional Marketing

Understanding that people first make decisions based on emotions—and then justify those decisions with logic—can be a game-changer for your marketing strategies. This insight allows you to craft campaigns and messages that engage both sides of the brain, resulting in a brand that doesn’t just provide a service but creates an emotional experience, becoming an indelible part of your client’s lives and securing long-term loyalty.

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