Your one stop shop for everything you need to understanding and DIY your marketing.
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Nine (9) principles of Behavioural Science you can leverage today for marketing success. Armed with this knowledge, you can design strategies that tap into the underlying motivations and preferences of your target audience, enabling you to create more effective campaigns, optimise user experiences, and ultimately influence and drive buying behaviour.
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Are you building a brand, or considering rebranding a current one?
We’ve developed 11 Brand Colour Cheat Sheets to help get you up and running, without the overwhelm and hard work of trying to work out what colours work together; and what those colours mean for your brand. Each colour palette is ready to go and can be implemented as soon as you receive them.
We provide all 11 cheat sheets in one FREE download #winning.
Extensive research in marketing and psycholinguistics (or the psychology of language) has shown us that the words we choose can dramatically influence how people pay attention, what they think, and the decisions they make.
Imagine being able to captivate an audience so intensely that they’re willing to spend hundreds, if not thousands, of dollars just to be a part of your world, even in an economic crisis. This isn’t just a fantasy; it’s the reality of Taylor Swift’s marketing genius. Love her or hate her, her transformation from a country music starlet to the pop culture icon is not only remarkable, but a fascinating masterclass into understanding and influencing consumer behaviour.
In 2019, Stanley hit $73 million dollars in sales. Which in the scheme of things, is huge. But in 2023, they made over $750 million dollars in sales. What changed in those 4 years?
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