Fletch & Co.

Category: Brand

Taylor Swift standing on stage in a blue sequence dress singing into a microphone

How to use the “Taylor Swift Effect” in Marketing

Imagine being able to captivate an audience so intensely that they’re willing to spend hundreds, if not thousands, of dollars just to be a part of your world, even in an economic crisis. This isn’t just a fantasy; it’s the reality of Taylor Swift’s marketing genius. Love her or hate her, her transformation from a country music starlet to the pop culture icon is not only remarkable, but a fascinating masterclass into understanding and influencing consumer behaviour.

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How to Position Your Brand in 2024 blog by Fletch and Co.'s Jodi Duncan

How to Position Your Brand in 2024

Refining and optimising your brand now is a crucial step towards ensuring your marketing efforts contribute significantly to your business’s growth and success in 2024. By taking the time to align your brand with your core values, aspirations and target market, you lay a solid foundation for all future marketing strategies and ensures that every brand touchpoint resonates deeply with your evolving audience.

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Brand Loyalty and Emotional Marketing with Fletch and Co

Building Brand Loyalty with Emotional Marketing

Understanding that people first make decisions based on emotions—and then justify those decisions with logic—can be a game-changer for your marketing strategies. This insight allows you to craft campaigns and messages that engage both sides of the brain, resulting in a brand that doesn’t just provide a service but creates an emotional experience, becoming an indelible part of your client’s lives and securing long-term loyalty.

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The RoadMap to Storytelling

Storytelling is a powerful tool in the realm of business. Compelling narratives have the ability to captivate audiences, inspire loyalty, and forge meaningful connections. However, crafting a compelling business story requires understanding and connecting with your hero—the client. We are here to guide you on an enlightening journey towards mastering the art of storytelling to enhance your marketing.

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