Why do people buy? When it comes to consumer behaviour, it’s not just about what people are buying, but also why and how they decide to make a purchase. Understanding consumer buying behaviour is not just about capturing market share, but also about building meaningful, long-term relationships with your clients.
Using psychology in marketing is crucial to tap into the fundamental drivers of human behaviour, by using both the conscious and subconscious mind to dig into the core motivators that shape people’s thoughts and actions.
Economic downturns and recessions are unavoidable realities. They are the time when maintaining a strong marketing presenceup, becomes crucial. This is the time to increase your brand’s visibility, push your value proposition, remain front-of-mind, and stay ahead of your competition
As we approach the halfway point of 2023, it’s a good time for businesses to reflect on the evolving marketing landscape and reassess their strategies to stay ahead in a dynamic and competitive market.
Storytelling is a powerful tool in the realm of business. Compelling narratives have the ability to captivate audiences, inspire loyalty, and forge meaningful connections. However, crafting a compelling business story requires understanding and connecting with your hero—the client. We are here to guide you on an enlightening journey towards mastering the art of storytelling to enhance your marketing.
By understanding the intricacies of human behaviour and delving into the complexities of why people make decisions, what influences their choices, and how they respond to stimuli, you can craft marketing strategies that resonate deeply with your target audience.
Understanding the principles of consumer behaviour provides valuable insights into the complex and fascinating workings of the human mind, harness cognitive biases, and weave enchanting marketing strategies that resonate with your target audience.
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When you hit a big date, like the start of a new year, month, season, or even just a Monday, your brain gets a dopamine boost that makes you feel motivated and ready to tackle new goals.
Numbers provide a sense of order and precision as they allow us to quantify, compare, and evaluate information quickly and efficiently – often better than text.
A psychological phenomenon where consumers see a product or service as more valuable when they believe significant effort has been invested in its creation.
Acknowledgement
We acknowledge the Traditional Owners of the land on which we work, the Turrbal people of the Yuggera land and pay our respects to their Elders past and present.
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