Author: Jodi Duncan

consumer buying behaviour - why do consumers buy?

8 Types of Buying Behaviours

Why do people buy? When it comes to consumer behaviour, it’s not just about what people are buying, but also why and how they decide to make a purchase. Understanding consumer buying behaviour is not just about capturing market share, but also about building meaningful, long-term relationships with your clients.

Read More »
How to use psychology to sell more - the human brain

How to Use Psychology to Sell MORE

Using psychology in marketing is crucial to tap into the fundamental drivers of human behaviour, by using both the conscious and subconscious mind to dig into the core motivators that shape people’s thoughts and actions.

Read More »
Question mark in a circle for uncertain economic downturn and recession-proof marketing strategies

Recession-Proof Marketing Strategies for Business

Economic downturns and recessions are unavoidable realities. They are the time when maintaining a strong marketing presenceup, becomes crucial. This is the time to increase your brand’s visibility, push your value proposition, remain front-of-mind, and stay ahead of your competition

Read More »

The RoadMap to Storytelling

Storytelling is a powerful tool in the realm of business. Compelling narratives have the ability to captivate audiences, inspire loyalty, and forge meaningful connections. However, crafting a compelling business story requires understanding and connecting with your hero—the client. We are here to guide you on an enlightening journey towards mastering the art of storytelling to enhance your marketing.

Read More »

Are you marketing your business like you SHOULD to get the results you want?

join the gang

Be the first in the know when new marketing resources and tips and tricks drop. We promise to not bombard you with emails or share your details, no matter how much wine and chocolate we are offered. Pinky swear!