We've all got to start somewhere.

Looks like you’re dipping your toes in the marketing pool, and that’s no small feat. Congratulations on taking the first few steps. Looks like you’ve got a bit of work to do to drive your marketing to the results you want, but don’t worry, everyone starts somewhere – this is an exciting time.

Let’s get you splashing around with some marketing know-how to set you up for success.

Define Your Target Audience

It’s time to take a dive deep and get to know your ideal clients like you’re catching up with old friends. Who are they, really? What makes them tick? Understand their thoughts, behaviours, and motivations. The more you know the easier it is to market directly to  Like I always say – without a clear idea of who you’re marketing too, it’s like throwing money off the top of a building and hoping the right people catch it.a

Define your Unique value Proposition (UVP)

You have so much potential to infuse more uniqueness and creativity into your marketing strategies. Consider exploring innovative approaches, personalisation, and captivating messaging to unlock greater marketing effectiveness. Our Unique Value Proposition Canvas will guide you through the process of getting crystal clear on your Unique Value Proposition and how you differentiate yourself from your competitors.

Content is King

Show off your expertise with captivating value-drive content that’ll make your audience do a double-take. This is the best way to showcase your expertise and positions you as an authority leader. Grab our Content Idea Generator to spark your creativity and take your storytelling skills to the next level. Remember, captivating stories are the keys to hearts.


Understanding what makes your customers tick will guide your marketing strategies like a compass, leading you towards success. Leveraging behavioural science in marketing allows you to uncover the hidden motivations, preferences, and triggers that drive your customers’ actions meaning you can craft tailored and persuasive marketing messages and campaigns. Download a copy of our exclusive Consumer Behaviour Playbook to learn how to make your brand irresistibly appealing and forge strong connections that stand the test of time.


Time to build relationships like a pro! Start crafting emails that woo potential clients, offering them valuable insights like love letters that leave them wanting more. And here’s a secret weapon for you: create irresistible lead magnets (free downloads, quizzes, ebooks, webinars etc) to entice your audience and build your email list faster than a kid unwrapping presents on Christmas morning!

Be quick! As of , all spots for this month are almost gone.

“Doing business without marketing is like winking in the dark. You know what you’re doing but NO ONE else does.”

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