YOUR QUIZ RESULTS
Well, well, well, look who knows what they’re doing. Sounds like we don’t need to tell you much about anything marketing related – you’re on track for getting the results you want. But, hey, marketing is a BIG world and there is always more to learn and ways to improve, especially with how quickly the landscape is changing.
Let’s have a look at where you can increase and diversify your marketing efforts to help build sustainable growth for long-term commercial success.
Understanding what makes your clients tick will guide your marketing strategies like a trusty compass, helping you get your audience across the line time and time again. Tap into your audience’s subconscious to evoke emotion, influence buying decisions and drive results. Get an inside scope into your audience’s minds in our latest masterclass, “Win more work with marketing psychology”.
Does your marketing funnel have your client’s falling out the bottom? All too often businesses forget to invest time, money and energy into marketing to their current clients once the sale has been made. Which is crazy, because it is generally more cost-effective to retain a client than to acquire a new one. Which is why having a solid client retention strategy in place is vital… especially in today’s economic times. Strengthen client relationships by providing exceptional customer service, personalised communication, loyalty programs, and exclusive offers – even creating new products and services to help with any arising issues and challenges. Recession-proof your business with these 10 strategies – client retention being pretty high up there.
Leverage guest posting opportunities and speaking engagements to establish yourself as an industry thought leader. Share your expertise and unique insights to build credibility and authority in your niche. By sharing your unique insights far and wide, you’ll build a solid foundation of credibility and authority in your niche. As your influence grows, clients and peers alike will flock to learn from your wisdom, making you the go-to in your industry.
In today’s world, being seen as the brand with the best products and/or the lowest price is no longer enough. Being a conscious brand that consumers, and employees, can align with, get behind and feel like they are a part of… that is. By aligning your purpose with values that prioritise people and the planet, conscious brands not only foster better staff retention but also build trust and loyalty among customers and communities. Read our article on Business Business Business “Conscious Brands are the future – are you one of them?” on to see how to make your brand more conscious-friendly.
“Doing business without marketing is like winking in the dark. You know what you’re doing but NO ONE else does.”