Category: Consumer Behaviour

How to Use Neuromarketing in Business with Eye Tracking - Fletch and Co

How to Use Neuromarketing in your Business

By integrating neuromarketing strategies into your marketing efforts, you’re not just aiming to influence decision-making on a superficial level. Instead, you’re seeking to resonate with your audience on an emotional and psychological level, creating experiences that are not only memorable but also deeply satisfying.

Read More »

Consumer Behaviour and Marketing Trends in 2024

In 2024, we’re going to be witnessing shifts that aren’t just nudging the needle; they’re moving mountains. The rise of personalised experiences, heightened privacy concerns, and the intricate understanding of consumer decisions – these aren’t just trends; they’re the new rulebook for staying ahead in the game and making sure you’re marketing is generating real results.

Read More »
Information Gap Theory and marketing

Does your marketing ask questions?

When we encounter a question, it often creates a “gap” in our knowledge, or highlights one. Our brain instinctively wants to close that gap. This is sometimes referred to as the “Information Gap Theory,” a concept widely discussed by George Loewenstein, a cognitive psychologist.

Read More »
What is Neuromarketing by Jodi Duncan at Fletch & Co.

What is Neuromarketing?

Neuromarketing is like a secret tool businesses use to figure out why you choose certain things. Imagine your brain is a computer that decides what you like and don’t like. Neuromarketing uses cool gadgets to see inside your brain when you look at ads or products.

Read More »
consumer buying behaviour - why do consumers buy?

8 Types of Buying Behaviours

Why do people buy? When it comes to consumer behaviour, it’s not just about what people are buying, but also why and how they decide to make a purchase. Understanding consumer buying behaviour is not just about capturing market share, but also about building meaningful, long-term relationships with your clients.

Read More »
How to use psychology to sell more - the human brain

How to Use Psychology to Sell MORE

Using psychology in marketing is crucial to tap into the fundamental drivers of human behaviour, by using both the conscious and subconscious mind to dig into the core motivators that shape people’s thoughts and actions.

Read More »

Are you marketing your business like you SHOULD to get the results you want?

join the gang

Be the first in the know when new marketing resources and tips and tricks drop. We promise to not bombard you with emails or share your details, no matter how much wine and chocolate we are offered. Pinky swear!